Soon, we will be launching our Augmented Reality application for iPad users. This application utilizes breakthrough technology to create a distinctive and interactive program for our professional and independent customers. The app will be available to the public with our own products, as well as customization for our professional client’s products with images from their collections. This will allow customers to view products in their own home to gain a better perspective of what they are purchasing.

AR uses a variety of media such as graphics, video and touch to mimic the real world. In order for an AR app to work, a sheet of paper containing a sensory target must be placed on the countertop sensory side up. The onboard camera must then be pointed towards the target until the object appears on screen. The real-life environment will be modified to include the object that the user has chosen. Since augmented reality uses real-time views, different angles can be seen by simply moving the device around the sensory target.

The easy-to-use interface of the application allows consumers to choose a product from our sink selector organized by material, size and color, etc. Once the sink is chosen, and the camera is fixed on the target, the sink will appear on screen with the user’s real environment surrounding it. The detailed viewing options will give the illusion that the sink is actually installed in the home.

Accompanying the sink selector is a countertop selection guide that will provide numerous varieties of granite and solid surface choices to appear on screen along with your chosen sink. Different styles of edging and countertop expansion options will also be available to view. For our business clients, we will offer customization of the application to include their own countertop products. Through the application, users will be able to easily save photos of their creation with the touch of their fingertip.

The Augmented Reality app will change the traditions of residential and commercial construction and design by:

• Providing beneficial selling resources
• Allowing consumers to have an entire product catalog at their fingertips
• Encompassing a user-friendly interface with clearly labeled functions
• Using cutting edge technology to provide a new way of window shopping
• Customizing apps for business clients to showcase their products
• Providing this app to the public

MR Direct is nominated for an Auggie Award: Best AR for Enterprise through Augmented World Expo. Please visit the link below to vote for our application:

Bringing together reality and real-time rendered objects, augmented reality is changing the way we use technology. MR Direct has harnessed this technology to create a game-changing application that can be used by customers and professionals alike. For business, the MR Direct AR app will be custom-tuned to each countertop or construction company who uses it. This will allow customers to view products in their own home to gain a better perspective on what they are purchasing. It is an effective tool that has been developed to help effortlessly sell products.

It is not just available to industry professionals, though. Since the app will be available on the iTunes store, anyone is free to download. MR Direct’s vast collection of kitchen and bathroom sinks will be available for consumers to chose from. They are able to scroll through organized options according to sink material, size, type, color, etc. to find the perfect match for their home. From there, they are able to choose a different countertop material, edging and color to gain a better understanding of what their kitchen or bathroom could become.

Download link to the iTunes Store is coming soon!

This application can change the traditions of residential and commercial construction and provide a beneficial resource to all users.

Our collection of USA made stainless steel sinks has grown to include two more models: the US1030 single bowl sink and the US1030T single bowl topmount sink. Both sinks are made from sturdy 300-series stainless steel, completed with a brushed satin finish. Just like our other stainless steel sinks, these new US Made sinks are covered under a limited lifetime warranty. With the US1030 listed at just $132.00 and the US1030T listed at $94.00, these sinks are sure to add value to your home without breaking the bank!

Visit our USA Made category page for an overview of our entire line of stainless steel kitchen sinks made in the USA.

With KBIS (Kitchen and Bath Industry Show) and Coverings Trade Show at a close, we would like to thank everyone who visited and participated. It was wonderful to meet so many industry professionals and see all of the latest innovations in home design. We were elated by the positive response to our new look and latest additions to our product catalog, as well as our Augmented Reality technology. We look forward to attending future shows and hope to see you there!

With warm weather on its way, brighten up your dull guest or master bathroom with one of our NEW glass vessel sinks! Our popular line of glass sinks has always provided a variety of shapes, colors and patterns to choose from and we are happy to announce an array of new additions. This week, we will introduce 16 glass sinks with matching glass waterfall faucets, including a beautiful turquoise color for our 601 and 603 glass sink groups. These latest models are made from the same durable tempered glass and will be covered under our limited lifetime warranty.

Once again, we would like to invite you to check out our line of US Made stainless steel kitchen sinks. This line contains 9 styles to choose from, including double bowls, single bowls, topmounts and undermounts. Made from 300 series steel, the US Made sinks are very durable and are constructed to last many years in your home. For more information about this new collection, visit our website or call to speak with one of our friendly representatives who will be happy to help.

We are happy to announce that we will soon carry a new color in our line of TruGranite kitchen sinks. The new color will blend soft gray and smooth silver to create a satin-looking finish. Our collection of five TruGranite sinks (the 801, 802, 805, 808 and 848) will still contain all of the same elements you love, but with another option to suit your kitchen! This new line of TruGranite Silver sinks is set to launch this spring and we will be sure to update our customers when they arrive.